$25 million in new revenue
Marsh is the largest insurance broker in the world. Its challenge was to help clients see the firm as a risk advisor rather than just an insurance broker. But providing these consulting services requires deep knowledge of each client’s business, industry, and the potential risks they face. To fuel their transformation, Marsh trained more than 700 client advisors worldwide in business acumen skills. They focused on the market trends and business challenges that were affecting their clients and supplemented that with training that enabled client advisors to have business development conversations with financially oriented executives.