Using new coaching techniques to achieve revenue and profitability targets.
AT&T Mobility is the largest mobile phone company in the United States. After its merger with Cingular, AT&T needed to implement a strategic approach to create value with their customers and utilize a more consultative and strategic approach to selling. BTS created a Sales Leadership Challenge that was tailored to sales managers in the Business Markets Group Each manager leads a team of 5-10 account executives..